IOM

Purpose

Our focus this week is on the word “purpose.” Every one of us is working towards something, be it getting through difficult times in life, chasing dreams or bettering ourselves at a hobby or desirable trait. In addition, we all have a sense of purpose; without it we lose our way and become demotivated, which is a great reason to have a friend or relationship partner to uplift your spirits when things don’t go as expected. As for (IOM), we like to focus our brand on inspiring and unleashing creativity in every individual, one person at a time. Whether it‘s inspiring the youth or adults, we love to be the forerunner and take the calculated risk. True happiness comes when you are your own boss.

When you pursue your purpose and work on your high-impact goals, you’ll readily see your life lit with direction and meaning. As opposed to wasting your time in a job you don’t love, now you can work toward a career that better fits your purpose. As opposed to being around people who are not compatible with you / your goals, now you can find like-minded people and hang around them instead. As opposed to living a random existence, now you can create your life of highest meaning. And that, in itself, is magic.  


Growth Over Hype

“Growth over hype” — Calen Raps

Our focus this week is on ‘growth’. When becoming an entrepreneur it’s always best to key in on growth of your business and not the hype surrounding other previous businesses. Growth shows the grind, improvement, quality, premium service and satisfaction to each and every individual you are involved with. More importantly, the youth and other diligent entrepreneurs will look at your career as inspiration and ambition.

Growth is an eternity process while hype has the chance to die down and never been resurrected. We are forever learning and growing towards our dreams so continue to be patient and strategically plan to execute your goals.    


Trying

“If you don’t try, you won’t understand”

Our focus this week is on ‘trying’. Before we want to achieve anything in life, we must try to attempt a step towards it first. This is similar to risk-taking but in a more safer way. The reason we must try is to enjoy our continuous learning journey. That’s the only way to improve our knowledge towards the subject were focusing on and mastering our craft to improve our knowledge towards the subject we are working on and mastering out craft to create the best outcomes for the audience. create the best- A» outcomes for our audience. Furthermore remember that we must attempt 100% of our efforts intro ‘trying’ things because if not them you are wasting your precious time.

We all want to become successful, but most people don’t want to grind and try new things. So dig deep in your soul and figure out which life you want to pursue, failure or success? As Kanye West said, “For me givin’ up’s way harder than  


Don’t just go to the Internet

“Don’t just go to the internet.” — Kim Jones

Our focus this week is on ‘internet’. The browser is such an amazing tool for resources, education, tutorials, inspiration and so much more. We use our phones, tablets, or computers to stay up on the latest trends and releases from our favorite fashion houses and streetwear labels. The internet is good for so many things…but not everything. In addition, most times the web can distract us from several things; creation of garments, interaction with the fabrics, the history of our culture and building connections. It’s very important to get hands-on experience with anything in life, because our minds will remember that occurrence forever.

The legendary Kim Jones said, “Go into the book, don’t just google it on the internet. See what‘s on the next page or go and try to find the garment because you’ll see how it‘s made and then you’ll enjoy it more. When your more hands on and creative. It’s exciting.” Let’s get out of our comfort zone and explore first hand rather than staring at a screen 24/7. Then watch how much more we can learn.  


Streetwear is an Art Practice

“Streetwear is an art practice.” — Virgil Abloh

Our focus this week is on ‘streetwear’. Us as the youth can create streetwear in so many forms (whether it’s colors, shapes, sizes, text, print and so much more.) With streetwear there’s no limit to what you can design to excel your creativity to the next level and stand out from the rest. Virgil blends our urban culture with art. Now some might ask… what is art? Well art is what you want it to be. On the other hand, art is a way for people to express themselves and demonstrate their imagination and creativity.

Art allows people to communicate their thoughts and feelings in a visual way. What’s so great about art now is that nobody cares to be the coolest anymore, were all just expressing the way we love to dress and doing it everyday from the heart. This is the reason why streetwear is forever an art practice.     

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